Why Lead Nurturing

Lead Nurturing ‌• January 22, 2010

For B2B marketers who resolve to implement lead nurturing, the results are significant:

  • 20% more sales opportunities, according to Demand Gen
  • 2x increase in bid-win ratio, according to Aberdeen Group
  • 47% higher average order values, according to Aberdeen Group
  • 150% increase in contact-to-lead conversion rate, according to ShipServ

Nuff Said…

Sam McCue
Inbound Marketing guru, avid fisherman, and all-around backcountry enthusiast.

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