There is a lot of information about how companies and executives should use social media to get more sales. Some large companies are confused as to how to use tools like Twitter to drive revenue – after all, will someone buy $100K in software because you are Tweeting? Probably not. The real value in social networking is to identify and connect with the people who have the problems you can solve or to engage with others in the community to understand new pressures and issues. This one to one marketing approach, in conjunction with excellent lead nurturing, is the real way to get more business. Social media can show you where the people are hanging out – you still have to proactively hang with them.
Social Media and Sales