Role-Based Content Marketing
Contact us at (877) 742-8880 or info@oppsource.com

Role-Based Content Marketing

Who Does Your Content Speak To, Specifically?

A strong generalized message is great to get them in the door, now it’s time to customize their experience with your brand through role-based content marketing.  Matching the right content to the right role is critical to the success of any integrated nurturing program. The more personalized you can get – speaking to specific role-based pain points and successes will stretch your message throughout an entire potential account. Learn more about our content assessment and development services.

Technical Buyer

Economic Buyer

This buying role controls the budget and new product purchases. Position your content for this role around cost savings and return on investment.

Technical Buyer

Technical Buyer

This buying role will screen out and evaluate suppliers products or services. They usually are looking for a specific set of requirements. Position content for this role by listing the technical specifications and features.

End User

End User

This buying role will usually impact the decision, but does not have the authority to have the final say. Position your content for this buying type by your unique differentiators from the competition and product/service capabilities.

What our clients say about us

  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health
  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company

Do you want to enable your sales team to get things done more efficiently?
What are you waiting for? Get a free demo: