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Who Does Your Content Speak To, Specifically?
A strong generalized message is great to get them in the door, now it’s time to customize their experience with your brand through role-based content marketing. Matching the right content to the right role is critical to the success of any integrated nurturing program. The more personalized you can get – speaking to specific role-based pain points and successes will stretch your message throughout an entire potential account. Learn more about our content assessment and development services.
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This buying role controls the budget and new product purchases. Position your content for this role around cost savings and return on investment.
This buying role will screen out and evaluate suppliers products or services. They usually are looking for a specific set of requirements. Position content for this role by listing the technical specifications and features.
This buying role will usually impact the decision, but does not have the authority to have the final say. Position your content for this buying type by your unique differentiators from the competition and product/service capabilities.
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