Lead Management Resources | B2B Lead Nurturing |OppSource
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Lead Generation Resources

Lead Management Methodology

White Paper

OppSource Lead Management Methodology

You’ve got leads in your sales funnel. But are they progressing as quickly as they could? How many leads are never developed to their full potential? Read about the 6 best practices in B2B Lead Management for the answers to these questions. Download the white paper

Lead Management Best Practices

White Paper

Lead Management Best Practices

An effective lead management strategy must include a holistic approach to fully maximize the return on marketing investment in lead generation. OppSource has come up with six best practices that when followed, will result in a successful program. Read More >>

Lead Nurturing Resources

Lead Filtering White Paper

White Paper

Lead Filtering Guide

Discover the first step to better quality sales leads with “Lead Filtering: Healing a Broken Lead Qualification Process”. This white paper examines how to automatically “triage” leads as the first step to better lead quality, enabling sales to focus on the real opportunities. Get the Guide >>

Lead Qualification

5 Step Guide

Lead Qualification Guide

These days, every business wants a lead qualification program. Unfortunately, most so-called lead qualification programs are simply a set of automated tools. And when your goal is forging personal connections and quality leads, automation alone just doesn’t cut it. Read the Guide >>

Moment of Interest Marketing

5 Step Guide

Moment of Interest Marketing

In our experience of processing more than 4 million inquiries, we’ve confirmed that a conversation is up to 9 times more likely to take place if a prospect is reached at the peak of their Moment of Interest—and conversations lead to more sales. Read the White Paper >>



Lead Scoring eGuide

Marketing Automation Software is a valuable tool and can tell you a lot of valuable information about a lead. But scoring the contacts that respond to digital-based marketing messages only tells part of the story of whether a lead is qualified or not. This eGuide illustrates the OppSource solution on how to get the whole lead qualification picture with personalized human interaction. Read the eGuide>>

Marketing and Sales Process Resources

Sales and Marketing Alignment


Sales and Marketing Alignment Guide

We’ve been in your shoes, and we know how important it is to start with the end in mind—with your desired lead quality outcomes—to build a customized process that brings your Sales and Marketing teams together in agreement on lead definitions. Read the Guide >>

Sales Ready Opportunity Report

Sales Ready Opportunity

An OppSource Sales-Ready Opportunity

Take a look at an example Sales-Ready Opportunity Report, a complete dossier that includes account intelligence, account-centric pursuit summary information as well as a life of a lead report. Download the Report >>

Sales And Marketing Realities eBook


Sales and Marketing Myths, Lies, and Realities

In these pages are realities. We’ve broken down some of the most common thoughts, feelings, and adages you’ve heard over and over again and dug down to the truth behind them. Download the eBook >>

Marketing Luck Infographic


Infographic: St. Patrick’s Day – Marketing Luck

If you’re still hoping for luck from the same old tactics, take a look at our St.Patrick’s Day-themed infographic and see 3 things you shouldn’t rely on. Download the Infographic >>

Independence Day Infographic


Infographic: Independence Day – Lead Management

When it comes to ensuring a strong end to the year, getting your sales and marketing teams on the same page is crucial to your success. Besides, you never know what oohs and ahs your joint success might inspire for you and your leadership team! Download the Infographic >>

marketing automation platform ebook


eBook: How to Make the Most of  Your Marketing Automation Platform

A staggering 85% of marketing automation platform adopters don’t believe they’re using their MAP to its fullest potential. Don’t become part of the statistic; learn how to increase your marketing automation success. Download the eBook >>

Case Studies

SportsEngine Thumbnail

Case Study

SportEngine Increases Sales Demonstrations Utilizing the OppSource PursuitPro Platform and Services

SportEngine is the leading provider of web software and mobile applications that help coaches and volunteers spend less time on administrative activities and more time teaching the qualities of sport to their athletes. SportEngine powers more than 500,000 sports teams, leagues, clubs, and associations. Read More >>

MN Based Software Company

Case Study

Case Study: MN-Based Software Company

Read how this MN-based ERP software company looked to OppSource for a cost-effective, multifaceted lead management program that drove almost $1M in additional pipeline revenue. Read More >>

Fleet Management Case Study

Case Study

Case Study: Fleet Management Software Company

OppSource’s lead management solutions enabled this leading provider of fleet management software to dramatically improve the quality and quantity of leads converted into the sales-accepted pipeline. Read More >>

Uniphy Case Study

Case Study

Uniphy Health

OppSource designed a multi-mode, multi-step lead development process over a 90-day time frame to effectively discover and pursue greater account opportunities. Read More >>

  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health
  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company

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