Marketing Automation tools are picking up a lot of steam within organizations large and small. The problem is what isn’t in the box: expertise on how to go to market in the first place. These tools certainly offer a lot of value when used properly, and people can be trained to use them very well (until they leave of course and your organization has to start over). The real trick is to have the right mix of people and expertise to make lead nurturing work through offers, consistency and continuity. People get interrupted. People need help with the right ideas. People need help with the right content. Marketing is more than tools of course, it’s about the right strategy in the first place.