How Do You Process Your Leads?
Lead Process Consulting will help map the leads coming into your funnel and charts what happens to them: Were they accepted by Sales? Did Sales follow-up? Why or why not? More and more, Marketing is asked to prove its impact on revenue and knowing where leads came in—and out—of your funnel is integral to proving your investments’ and campaigns’ success.
Through this consulting you’ll be able to:
- See where the breaking points exist in your teams, technology, and processes
- Understand the leads that are actionable to Sales
- Follow successful leads all the way through the pipeline
- Define a lead pass-back process
What our clients say about us
- "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."VP Marketing GovDelivery
- "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."Global Marketing DirectorMN-Based ERP Company
- "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."Chuck French, CEOUniphy Health
- "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."VP MarketingGovDelivery
- "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."Global Marketing DirectorMN-Based ERP Company