B2B Lead Qualification
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Lead Qualification


A Truly Qualified Sales Opportunity

There’s no point in expending a great amount of time and effort in trying to sell a prospect that doesn’t meet your profile of a successful buyer. The goal of lead qualification is to keep this wasted effort from happening, and instead, develop opportunities where you’re having the right conversation with the right potential customer.

OppSource has a proven 5-step process for lead qualification using moment of interest marketing, account optimization, digital nurturing, lead scoring and tele-pursuit. To read about our process, download the Lead Qualification 5-Step Guide.

What our clients say about us

  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company
  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health

Do you want to enable your sales team to get things done more efficiently?
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