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Lead Nurturing Resources

lead-scoring

eGuide

Lead Scoring eGuide

Marketing Automation Software is a valuable tool and can tell you a lot of valuable information about a lead. But scoring the contacts that respond to digital-based marketing messages only tells part of the story of whether a lead is qualified or not. This eGuide illustrates the OppSource solution on how to get the whole lead qualification picture with personalized human interaction. Read the eGuide >>

Lead Filtering White Paper

White Paper

Lead Filtering Guide

Discover the first step to better quality sales leads with “Lead Filtering: Healing a Broken Lead Qualification Process”. This white paper examines how to automatically “triage” leads as the first step to better lead quality, enabling sales to focus on the real opportunities. Read the Guide >>

Lead Qualification

5 Step Guide

Lead Qualification Guide

These days, every business wants a lead qualification program. Unfortunately, most so-called lead qualification programs are simply a set of automated tools. And when your goal is forging personal connections and quality leads, automation alone just doesn’t cut it. Read the Guide >>

Account Based Marketing

5 Step Guide

Account-Based Marketing

Increasingly, organizations are transitioning to much more collaborative and matrix-based structures to make major purchases. Read the guide to find out how to effectively optimize accounts to target influencers and decision makers. Read the Guide >>

Moment of Interest Marketing

White Paper

Moment of Interest Marketing

In our experience of processing more than 4 million inquiries, we’ve confirmed that a conversation is up to 9 times more likely to take place if a prospect is reached at the peak of their Moment of Interest—and conversations lead to more sales. Read the White Paper >>

Halloween Infographic

Infographic

Halloween Infographic: Tips and Tricks for Business Development

Read about 4 things you can do as a Business Development Leader to re-animate inactive leads. Download the Infographic >>

  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health
  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company

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