B2B Marketing campaigns designed in the past 6 months that don’t incorporate mobile device rendering options are – obsolete. Mobile email open rates increased 34% in the last six months of 2011, according to a study by ReturnPath (1). Compared to mobile, desktop email opens dropped by 9.5%. Similarly, email open rates via webmail decreased by 11%.
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SiriusDecisions, a specialty B2B Research Firm, has a new data that suggests that 2/3 of CXOs read their email on their smartphone devices. Their same research shows that >60% of lower level executives are also reading their email on their smartphone devices.
With that kind of overwhelming market data at hand, B2B Marketers can no longer design one-size-fits-all campaigns. If your firm is still using antiquated marketing automation technology that doesn’t allow multi-device rendering, you need to immediately start looking for solutions. If you would like to learn more or hear how OppSource can help you, contact us here.