What is account optimization? Put simply, it is taking the time, energy and focus to add valuable contacts to your account database once that company begins interacting with your digital marketing efforts. Why do this? Not only does it deepen…
Do You Have The Right Skill Set for Today’s Buyer 2.0?
Uncategorized • July 18, 2014
Much has been written about “Buyer 2.0” and how they have a whole different way they go about buying. But not much has been written or discussed on what needs to be done in realigning skill sets to match up with this new buying process.
Next Tuesday at 11:00am CST, Gary Braun, Partner/Founder of Pivotal Advisors and myself will be conducting a webinar that highlights this very topic. We’ll be discussing how companies are re-engineering their sales and marketing processes to better align the skill sets necessary to connect and effectively engage with today’s buyers.
Click here to register for the Webinar – Space is limited
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