Category: Measured Marketing

MAPs and Moment-of-Interest

OppSource has proven that Moment-of-Interest (MOI) follow-up leads to terrific sales connect rates and conversations. Are you leveraging MOI processes on the back-end of your marketing automation process? If not, you are losing out on opportunity. There are critical sales… Read More

What’s Your MAP?

Nope, I don’t mean Marketing Automation Platform. I mean your marketing automation PLAN? Too often companies decide on a technology purchase and chart a marketing course to sail hand in hand with these tools. But they are thorny and require… Read More

The Power of Sales Acceptance

Alignment and communication between marketing and sales is a crucial aspect for a company’s ultimate revenue success. The two teams need to think, act, win and lose as one. Marketing cannot believe it can walk away from sales when there… Read More