Category: Lead Nurturing

How to Leverage Video in your Sales Touchplan

Although video content is traditionally considered a marketing tool, smart sales teams are starting to use it for their own purposes. Great video content will support sales goals, improve engagement, drive conversions and give your customers the essential information they… Read More

The Power of Empathy

Giving a Gift by asenat29 licensed under Wikimedia Commons Let’s be honest. Our job isn’t what most people would call glamorous. Sexy TV show sets in the 60s aren’t made about sales development teams, and lead generation strategies don’t win… Read More