Category: Lead Nurturing

The Power of Empathy

Giving a Gift by asenat29 licensed under Wikimedia Commons Let’s be honest. Our job isn’t what most people would call glamorous. Sexy TV show sets in the 60s aren’t made about sales development teams, and lead generation strategies don’t win… Read More

What happened to all those leads anyway?

Marketing professionals tasked with lead generation often look back on their efforts (and Sales’ subsequent pipeline adds) and wonder, “What happened to all those leads anyway?”  After processing over 4 million raw inquiries in the past five years on behalf… Read More