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The OppSource Lead Scoring Solution

There’s an old saying that there are two sides to every story. The same could be said for lead scoring. One side of scoring a lead is the information gained from marketing automation software. The other side of the story is personal interaction with a lead to find out where a prospect stands in the buying process.

OppSource understands that digital measurement is important to scoring leads, but equally, or more importantly, is the ability to have human to human contact that allows human judgment to be added to the lead scoring equation.

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To learn more about our lead scoring best practices, read our new eGuide, “Lead Scoring: Automated Lead Scoring is not Automatic”

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