B2B Lead Scoring
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Lead Scoring

The OppSource Lead Scoring Solution

There’s an old saying that there are two sides to every story. The same could be said for lead scoring. One side of scoring a lead is the information gained from marketing automation software. The other side of the story is personal interaction with a lead to find out where a prospect stands in the buying process.

OppSource understands that digital measurement is important to scoring leads, but equally, or more importantly, is the ability to have human to human contact that allows human judgment to be added to the lead scoring equation.

lead-scoring

eGuide

To learn more about our lead scoring best practices, read our new eGuide, “Lead Scoring: Automated Lead Scoring is not Automatic”

What our clients say about us

  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company
  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health

Do you want to enable your sales team to get things done more efficiently?
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