Saint Paul, Minn., Aug. 15, 2017⎯OppSource, a leading SaaS-based sales development platform provider, today announced that Philip R. Styrlund has joined the company’s board of directors. Styrlund is an internationally recognized thought leader on business value transformation and the owner…
Avoiding the ‘Amazon Effect’ – Article for Sales & Marketing Management
Lead Nurturing • September 19, 2017
Recently, our fearless leader Mark Galloway’s thoughts were featured on salesandmarketing.com in the insightful article “Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’”.
Some of the key points of the article include:
- The threat that companies have from larger companies swooping in and stealing market share.
- The process of splitting up the roles in the sales development process
- Why many CRM’s aren’t built to handle dedicated sales prospecting roles
- Why a tool like Oppsource’s sales development platform is ideal to organize SDR’s day
- How to utilize “Moment of Interest” alerts to connect with prospects at the right times.
- Eliminating the prospecting bottleneck at the top of the sales funnel.