Avoiding the ‘Amazon Effect’ – Article for Sales & Marketing Management

Lead Nurturing ‌• September 19, 2017

Avoiding the Amazon Effect

Recently, our fearless leader Mark Galloway’s thoughts were featured on salesandmarketing.com in the insightful article “Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’”.

Some of the key points of the article include:

  • The threat that companies have from larger companies swooping in and stealing market share.
  • The process of splitting up the roles in the sales development process

 

  • Why many CRM’s aren’t built to handle dedicated sales prospecting roles
  • Why a tool like Oppsource’s sales development platform is ideal to organize SDR’s day
  • How to utilize “Moment of Interest” alerts to connect with prospects at the right times.
  • Eliminating the prospecting bottleneck at the top of the sales funnel.

 

Read “Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’” Here

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