“I do precision guesswork, based on unreliable data, provided by those with questionable knowledge to meet or exceed formidable expectations.” -Sound familiar? In the today’s B2B sales world, winning a new deal doesn’t happen without engaging conversations. It…
An Interesting Observation
Demand Creation • November 24, 2009
Just a quick post this morning regarding marketing and lead generation. If you’re like me, you’re on a lot of lists from thought leaders and experts who send out weekly or monthly newsletters. I have noticed a lot of these from marketing experts wind up in my SPAM filter or my junk inbox. Another solid example of Measure Twice, Cut Once. Good selling.