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Transform Your Leads From Contact to Account-Based

B2B buyers rarely make purchasing decisions on their own. In IDC’s 2012 Buyer Experience Study, they found that the number of people involved in a large technology purchase had gone up to seven people from five in 2010. Developing a relationship with your internal champion is key, but influencing the influencers is critical.

Marketing Automation Platforms (MAPs), the most pervasive marketing technology on the market today, are great at helping you develop one-to-one relationships with responding contacts but they aren’t as useful at helping you attack entire accounts and uncover all the decision-makers and influencers who will ultimately impact the buying decision.

 

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Read our five step guide, “Effectively Transform Your Leads From Contact to Account-Based”.

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