B2B prospect pursuit is like an assembly line where different groups, resources, data, and technology must come together to make a great product. Also like an assembly line, if any one area falls short, the end product’s quality suffers. For example, if your data isn’t aligned with your key industry and buyer profile, what’s the likelihood a great prospect will materialize? If powerful, impactful content isn’t accessible to buyers when and where they’re looking, how can you make the most of your small window of opportunity? If you don’t continue to nurture accounts that aren’t quite ready for the next step, how can you be certain you aren’t leaving opportunities on the table?
Our approach starts with critical strategy sessions to ensure the right market and messaging is defined, and Sales and Marketing are aligned to ensure the funnel works as it should from prospect to inquiry to qualified, sales-ready lead. Once a program strategy is defined and agreed upon, campaigns are built using our MarketPursuit™ Methodology.
OppSource’s MarketPursuit™ Methodology makes the B2B prospect pursuit assembly line hum. Ensuring quality pieces go in, monitoring the entire process, diagnosing and adapting along the way, and seamlessly delivering a usable, finished product is what we do every day.