July 29th, 2009 by Mark Galloway
What Does Nurture Mean Anyway?
I am going to reference a blog post (http://tinyurl.com/m5mept) from a fellow “lead gener” who recently asked his audience a simple question about what to do with web leads; pounce, pause, nurture or wait? It is an interesting question for sure as everyone seems to be looking for the magic recipe in lead nurturing.
January 4th, 2009 by Mark Galloway
Can you manage visitor’s unsupervised thinking
An interesting article on optimizing your landing pages to make sure that visitors take the actions that you would like them to take. This came from the Marketing Experiments www.marketingexperiments.com website
June 1st, 2008 by Mark Galloway
The Perfect Sales Day – Part I
I woke up the other morning and picked up my blackberry to find an email from my dedicated tele-sales wing-women. The email was concise and informed me about 10 top leads that I should focus on today. Next to each contact name was a direct dial phone number, a validated email address, and two sentences that provided context for why each contact was qualified and put on my top 10 list for the day. Just as I dialed and the first contact answered, I woke up and realized it was all a dream.