April 2nd, 2013 by Laura Monn Ginsburg
3 Tips for a Meaningful B2B Social Media Presence
In today’s digital age, it is next to impossible to ignore the fact that our world is social, your customers are social, and your business efforts should be, too. But you knew this already. You have some obligatory social platforms setup and there you are, being social! However, is having a social media presence enough? For many business professionals I encounter, one of the greatest Read More
March 15th, 2013 by Laura Monn Ginsburg
[Infographic] Still relying on marketing luck?
Cut to the chase and download the infographic here. In thinking about St. Patrick’s Day this weekend, I started thinking about how we all rely on luck every day. Luck to hit that green light, luck that the weather will comply with our weekend plans, and, in this line of work, luck that our marketing gambles will pay off. Some of marketing does come down Read More
February 6th, 2013 by Laura Monn Ginsburg
She Said/She Said: Can social media platforms replace traditional outlets?
Welcome to our new series, She Said/She Said, where I will tackle marketing hot topics with the help of OppSource Account Director Tara Servais. As always, last weekend’s Super Bowl created excellent fodder for a marketing discussion. In our inaugural She Said/She Said post, Tara and I will discuss the success of the pinch-hitting Oreo ad released within minutes of the blackout at the Superdome. Read More
November 21st, 2012 by Laura Monn Ginsburg
The Blessing (and Curse) of B2B Social Media
‘Tis the season for counting one’s blessings. And for the cynic in a few of us–the accompanying curses, too. As I was preparing this week for a Thanksgiving break and an upcoming social media presentation with Mark Galloway at BMA MN (details below if you’re interested), I couldn’t help but find myself in that tenuous place between the blessing and the curse that is social Read More
May 6th, 2011 by Mark Galloway
Social Media & Self Proclaiming PR — Bad Mix
It seems today that every B2B marketer is rushing in to implement their “Social Media Strategy.” Sadly, many companies are simply using these Social Media channels as a new self-promotion PR tactic. I don’t know about you, but when a company pushes out self-proclaiming promotions via FaceBook, I get turned off. That is a common reaction among many who I speak with. Jeff Ernst of Read More