May 25th, 2012 by Mark Galloway
Fresh From The Sirius Decisions Summit 2012: New Research Says B2B Campaigns Must Be Designed For Mobile Consumption
B2B Marketing campaigns designed in the past 6 months that don’t incorporate mobile device rendering options are – obsolete. Mobile email open rates increased 34% in the last six months of 2011, according to a study by ReturnPath (1). Compared to mobile, desktop email opens dropped by 9.5%. Similarly, email open rates via webmail decreased by 11%. SiriusDecisions, a specialty B2B Research Firm, has Read More
