November 9th, 2012 by Laura Monn Ginsburg
All Aboard the Elevator
When’s the last time you thought about your elevator pitch? Or even the term ‘elevator pitch’? For some (author included), it induces an internal shudder–how can you possibly sum up everything into less than 30 seconds? For others, it provides a level of comfort–simplify and conquer. My dog, Bella, in the elevator at home. You have 30 seconds to impress her. Even if you haven’t Read More
July 30th, 2012 by Laura Monn Ginsburg
Tech Sales Have Changed – So should your sales strategy
It’s probably not very earth-shattering to tell you that the landscape of B2B technology selling has changed dramatically. In a world where consumers (regardless of being B2B or B2C) would rather Google an answer or ask their social networks for input, it’s hard to get a leg up on your competition. In part one of a two-part interview with ZDNet, Mark Galloway discusses the new Read More
January 5th, 2011 by Mark Galloway
How Will You Get Your Fair Share of New Buyers in 2011?
The new year has brought with it a great deal of excitement and hope for a much brighter business climate. The headlines suggest that corporations are flush with cash and have good intentions for spending on everything from plant, technology, and even people. New research from Sirius Decisions suggests however, that we B2B marketeers better rethink how we capture our fair share of this expanding Read More
February 4th, 2009 by Mark Galloway
Does Your Marketing Suck? (Part I)
Catchy title, isn’t it? Does the fact that some stranger somewhere is asking you if your marketing sucks piss you off? Or does it actually resonate with you insofar as you believe your marketing really does suck?