April 30th, 2013 by Becca Spring
Creative Quandary: Above or Below the Fold?
[Have a creative quandary of your own? Submit your questions in the comment field below!] Q: How do you know what to put above the digital ‘fold’? A: As long as the internet has existed, there has been discussion about how to best utilize the limited visual real estate of website. ‘Above the fold’ comes, of course, from the newspaper terminology about prioritizing top stories Read More
April 2nd, 2013 by Laura Monn Ginsburg
3 Tips for a Meaningful B2B Social Media Presence
In today’s digital age, it is next to impossible to ignore the fact that our world is social, your customers are social, and your business efforts should be, too. But you knew this already. You have some obligatory social platforms setup and there you are, being social! However, is having a social media presence enough? For many business professionals I encounter, one of the greatest Read More
March 15th, 2013 by Laura Monn Ginsburg
[Infographic] Still relying on marketing luck?
Cut to the chase and download the infographic here. In thinking about St. Patrick’s Day this weekend, I started thinking about how we all rely on luck every day. Luck to hit that green light, luck that the weather will comply with our weekend plans, and, in this line of work, luck that our marketing gambles will pay off. Some of marketing does come down Read More
February 6th, 2013 by Laura Monn Ginsburg
She Said/She Said: Can social media platforms replace traditional outlets?
Welcome to our new series, She Said/She Said, where I will tackle marketing hot topics with the help of OppSource Account Director Tara Servais. As always, last weekend’s Super Bowl created excellent fodder for a marketing discussion. In our inaugural She Said/She Said post, Tara and I will discuss the success of the pinch-hitting Oreo ad released within minutes of the blackout at the Superdome. Read More
December 20th, 2012 by Laura Monn Ginsburg
Meeting Basic Expectations
‘Twas a week before Christmas and my inbox was jammed, With offers and coupons for sweaters and ham. When what to my wandering eyes should appear, But an email that brought to my eyes a small tear. It was from [Name Redacted], my favorite store, And offered me deals to end the Xmas shopping chore. Although they have all the items I like, I can Read More
October 1st, 2012 by Laura Monn Ginsburg
Meeting Prospects Where They Are
What did you read online two days ago? I know–it’s Monday. Let’s go easier: what’s one thing you read online two days ago? No clue? Me either. And if it’s true for us, it’s doubly true for your prospects. In an age where many of us spend the better part of our working day in front of a screen of some type, inundated by emails, Read More
March 9th, 2010 by Mark Galloway
Response is Not a Lead
I saw this in a recent Sirius Decisions Blog post and thought it was worthy of posting on our blog. “…Too many marketers still treat a “response” like it’s a lead. The simple act of responding to a marketing offer is just that: a response. An inquiry. In and of itself, the act of responding does not signal readiness to move into an active buying Read More
December 31st, 2009 by Mark Galloway
What Does Open Rate Really Tell You?
We often get asked by our clients about the open rate of our email sends. I’ve always found this to be an interesting question in the B2B space because of the way most corporate users read their email. Most corporate users are subject to their corporate standards and Microsoft Outlook is by far the most popular email client – see Campaign Monitor survey results. By Read More
November 23rd, 2009 by Laura Monn Ginsburg
Measure Twice, Cut Once
Measure twice, cut once. It’s a cardinal rule in construction. It should be a cardinal rule in email marketing as well. Lead generation, lead nurturing and the ability to create demand is both an art and a science (heavy on the science). The same is true in construction – designing a project is both art and science. You should always treat your marketing campaigns the Read More
November 16th, 2009 by Mark Galloway
Too Old To Be Online – Humbug!
I am a huge fan of eMarketer (www.emarketer.com) research as they always have a daily dose of very useful research laced with lots of fun facts. Today’s newsletter was all about new research that Cable & Telecommunications Association for Marketing (CTAM) published regarding the online habits of seniors. Interesting that 77% of those surveyed said they shop online, and 94% use email. And to think Read More