May 16th, 2013 by Dan Metzger
B2B Go To Market Strategy – Choosing the Right Target Market
Although it may seem obvious, choosing the right target market is something that many organizations overlook in their haste and excitement to get their product or service out to potential buyers. Of course they know who their basic customer will be: Companies like X, with Pain Y, Net Revenue Z, etc.; but they haven’t taken the time to really challenge themselves to look beyond the Read More
November 22nd, 2009 by Laura Monn Ginsburg
Why Wouldn’t You Email to Them?
Focus is essential to success. Your products and services aren’t everything to everyone, they’re something to someone. So you should only market, especially by email, to those who have the absolute highest likelihood of buying, right? Wrong. People buy from people, and they investigate solutions recommended, or even pointed out by, people they trust. If you sell a suite of services to Fortune 500 CFOs and their Read More