February 2nd, 2011 by Mark Galloway
Making Great Content Go Farther
One of the challenges that we constantly encounter in the executing the nurturing campaigns of the lead management programs that we manage for our customers is having enough compelling content. ”Compelling” is the operative word — as you want to provide content in your nurturing campaigns that is contextually relevant to the prospect given where they are likely to be in their buying cycle. One Read More
December 15th, 2010 by Laura Monn Ginsburg
Marketing ROI: The Lead Source Downfall
There is an old, if irritating joke in marketing: I know 50% of my spend is going to the wrong things, I just don’t know which 50%! In a world of ‘marketing automation’, ‘CRM integration’ and technology vendors stumping these products, how can this still be so? How the systems are configured to capture and report information is the process and execution question many executives Read More
