April 30th, 2013 by Becca Spring
Creative Quandary: Above or Below the Fold?
[Have a creative quandary of your own? Submit your questions in the comment field below!] Q: How do you know what to put above the digital ‘fold’? A: As long as the internet has existed, there has been discussion about how to best utilize the limited visual real estate of website. ‘Above the fold’ comes, of course, from the newspaper terminology about prioritizing top stories Read More
May 6th, 2011 by Mark Galloway
Social Media & Self Proclaiming PR — Bad Mix
It seems today that every B2B marketer is rushing in to implement their “Social Media Strategy.” Sadly, many companies are simply using these Social Media channels as a new self-promotion PR tactic. I don’t know about you, but when a company pushes out self-proclaiming promotions via FaceBook, I get turned off. That is a common reaction among many who I speak with. Jeff Ernst of Read More
December 31st, 2010 by Mark Galloway
How Mobile Will Impact B2B Lead Generation in 2011
The buzz around Mobile is palpable, especially with the frenzy that tablet computing has stirred in 2010. Apple’s introduction of the iPad has eclipsed every prediction of both pessimistic and optimistic critic. I found myself challenging the wisdom of Apple with their introduction of the iPad but by August a senior executive at one of our largest customers had pushed me across the chasm and Read More
December 31st, 2009 by Mark Galloway
What Does Open Rate Really Tell You?
We often get asked by our clients about the open rate of our email sends. I’ve always found this to be an interesting question in the B2B space because of the way most corporate users read their email. Most corporate users are subject to their corporate standards and Microsoft Outlook is by far the most popular email client – see Campaign Monitor survey results. By Read More
September 27th, 2009 by Mark Galloway
Online Writing Requires Different Style
Have you ever wondered if people read differently on a computer screen than they read a normal document? I recently stumbled across some various research that points out the differences. The Nielsen Norman Group conducted research that tracks the eye movements of readers of web pages and they found that the majority of people read online in an “F” shaped pattern. Heavy at the top, Read More