May 6th, 2011 by Mark Galloway
Social Media & Self Proclaiming PR — Bad Mix
It seems today that every B2B marketer is rushing in to implement their “Social Media Strategy.” Sadly, many companies are simply using these Social Media channels as a new self-promotion PR tactic. I don’t know about you, but when a company pushes out self-proclaiming promotions via FaceBook, I get turned off. That is a common reaction among many who I speak with. Jeff Ernst of Read More
December 31st, 2010 by Mark Galloway
How Mobile Will Impact B2B Lead Generation in 2011
The buzz around Mobile is palpable, especially with the frenzy that tablet computing has stirred in 2010. Apple’s introduction of the iPad has eclipsed every prediction of both pessimistic and optimistic critic. I found myself challenging the wisdom of Apple with their introduction of the iPad but by August a senior executive at one of our largest customers had pushed me across the chasm and Read More
