February 14th, 2013 by Laura Monn Ginsburg
Showing your audience a little email love
Show your email recipients some love. (Image via Sodahead.com) As someone who has written a ton (I don’t think I’m exaggerating–I bet if you printed them all off they’d weigh about a ton) of B2B emails, I know how hard it can be to come up with consistently compelling messages. After you’ve segmented your lists, narrowed your offer, and setup all necessary tracking and distribution Read More
December 20th, 2012 by Laura Monn Ginsburg
Meeting Basic Expectations
‘Twas a week before Christmas and my inbox was jammed, With offers and coupons for sweaters and ham. When what to my wandering eyes should appear, But an email that brought to my eyes a small tear. It was from [Name Redacted], my favorite store, And offered me deals to end the Xmas shopping chore. Although they have all the items I like, I can Read More
August 8th, 2012 by Laura Monn Ginsburg
What’s Your MAP?
Nope, I don’t mean Marketing Automation Platform. I mean your marketing automation PLAN? Too often companies decide on a technology purchase and chart a marketing course to sail hand in hand with these tools. But they are thorny and require a constant flow of content, true dedication, skills specialization and steady attention to be successful. Sure, you can stand up a marketing automation system in Read More
August 4th, 2010 by Laura Monn Ginsburg
Bad leads, or bad process?
According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies worldwide reported increasing new customer acquisition was one of their top strategic marketing objectives for 2010. Sure sounds like rounding a corner to me. However, expectations and outcomes from lead management programs are changing. Based on the quantity and quality of leads generated, companies said email was Read More
December 31st, 2009 by Mark Galloway
What Does Open Rate Really Tell You?
We often get asked by our clients about the open rate of our email sends. I’ve always found this to be an interesting question in the B2B space because of the way most corporate users read their email. Most corporate users are subject to their corporate standards and Microsoft Outlook is by far the most popular email client – see Campaign Monitor survey results. By Read More
December 4th, 2009 by Laura Monn Ginsburg
What I love about traveling is the chance to spend time in a culture different than your own and getting to know people with a different experience and point of view. It is also interesting to guess and discuss what others do for a living. I was recently traveling in Prague in the Czech Republic, a city with a deep history and heritage hundreds of Read More
November 24th, 2009 by Laura Monn Ginsburg
An Interesting Observation
Just a quick post this morning regarding marketing and lead generation. If you’re like me, you’re on a lot of lists from thought leaders and experts who send out weekly or monthly newsletters. I have noticed a lot of these from marketing experts wind up in my SPAM filter or my junk inbox. Another solid example of Measure Twice, Cut Once. Good selling.
November 22nd, 2009 by Laura Monn Ginsburg
Why Wouldn’t You Email to Them?
Focus is essential to success. Your products and services aren’t everything to everyone, they’re something to someone. So you should only market, especially by email, to those who have the absolute highest likelihood of buying, right? Wrong. People buy from people, and they investigate solutions recommended, or even pointed out by, people they trust. If you sell a suite of services to Fortune 500 CFOs and their Read More
November 16th, 2009 by Mark Galloway
Too Old To Be Online – Humbug!
I am a huge fan of eMarketer (www.emarketer.com) research as they always have a daily dose of very useful research laced with lots of fun facts. Today’s newsletter was all about new research that Cable & Telecommunications Association for Marketing (CTAM) published regarding the online habits of seniors. Interesting that 77% of those surveyed said they shop online, and 94% use email. And to think Read More
August 19th, 2009 by Mark Galloway
Leave Your PC At The Office
I track and follow a few prominent bloggers, one of which is Seth Godin. Seth had a recent post called “The Talking Pad” and it is available at this link http://tinyurl.com/mlul23. Seth’s point is one of those pet-peeves that has always irked me since my days my days as a corporate soldier. Microsoft popularized this behavior and somehow it has spread and is now commonplace, Read More