January 22nd, 2013 by Laura Monn Ginsburg
Truth in Marketing
I don’t know about you, but I’ve been pretty riveted by the Lance Armstrong fall-out. I can’t say I was terribly surprised after years of speculation and questioning, but more than anything I’m disheartened. It’s not just Lance–I always feel this way when stories like this come out. I love a great story about perseverance and dedication as much as anyone (particularly one that came Read More
December 4th, 2012 by Laura Monn Ginsburg
The Art of the Concierge Approach
Deciding to try something new for Thanksgiving this year, my husband and I spent ten days in Tokyo visiting family. This was my first time in Asia and I was completely taken with the city and culture I found in Japan. One of the things that impressed me the most was the graciousness of the Japanese people. They were unfailingly courteous and attentive, especially in Read More
November 9th, 2012 by Laura Monn Ginsburg
All Aboard the Elevator
When’s the last time you thought about your elevator pitch? Or even the term ‘elevator pitch’? For some (author included), it induces an internal shudder–how can you possibly sum up everything into less than 30 seconds? For others, it provides a level of comfort–simplify and conquer. My dog, Bella, in the elevator at home. You have 30 seconds to impress her. Even if you haven’t Read More
May 6th, 2011 by Mark Galloway
Social Media & Self Proclaiming PR — Bad Mix
It seems today that every B2B marketer is rushing in to implement their “Social Media Strategy.” Sadly, many companies are simply using these Social Media channels as a new self-promotion PR tactic. I don’t know about you, but when a company pushes out self-proclaiming promotions via FaceBook, I get turned off. That is a common reaction among many who I speak with. Jeff Ernst of Read More
October 29th, 2009 by Mark Galloway
Unintended Consequences…
I got a call this morning from a well intentioned fellow from the large Midwest baby bell asking me which service provider I was using for voice, data, and long-distance. I was a bit taken back by the call because we are already a customer of his company. So I asked the sales guy if he had access to a CRM system that his company Read More
July 9th, 2009 by Mark Galloway
Exempler Customer Service = Customer For Life
What makes a customer for life? It starts with a great product that meets the needs of the customer but that alone is not enough. It also takes great customer service after the sale when things go wrong and no matter how great the product is – it enevitably will.
