May 30th, 2013 by Bill Lepsche

As a follow-up from my last post about building a clean database, I thought I’d discuss how to keep it in usable condition. Databases deteriorate at an alarming rate. HubSpot estimates that email databases deteriorate by 25% each year. If you’re not taking care of your database investment in a consistent and ongoing manner, you might as well start burning two piles of money–one for Read More

May 8th, 2013 by Mark Galloway

Software of all types is bought and sold with the promise of being a cure for what ails your organization. An ERP system that makes manufacturing problem-free! Accounting systems that alleviate payment headaches forever! As we all know, however, no matter how good it sounds on the box, systems and platforms rarely do solve all our problems. This is especially true with Marketing Automation Platforms Read More

April 26th, 2013 by Laura Monn Ginsburg

[Cut to the chase and download the webinar recording here] As you well know, B2B marketing isn’t easy, especially when you’re trying to sell complex solutions in a packed marketplace. It can be hard enough to get the right message out the door (you know, the one that conveys value clearly and succinctly without sounding too generic or vague). Unfortunately, with more and more organizations Read More

March 14th, 2011 by Mark Galloway

There is a lot of talk in the market right now about how marketing automation platforms (MAPs) and toolsets can help marketers solve all their lead generation and nurturing problems.  But marketing automation alone is no silver bullet.  And lets face it, software that automates processes comes with an inherent but unstated assumption – all assume there is an existing process to automate.  This reality Read More