We see marketing leads as the beginning of a sales opportunity.

Leads shouldn’t be looked at as the end result of your marketing efforts. They should be viewed as the beginning of a sales opportunity for your company.

Opportunity Handoff

Opportunity handoff is a seamless transition from marketing to sales. This critical step is where many marketing and sales teams struggle. We bridge the gap by developing a process that delivers a QSO (Qualified Sales Opportunity) that meets agreed-upon criteria.

Experience tells us that lead scoring alone is rarely indicative of the sales readiness of a lead. So we use BANFTO (Budget, Authority, Need, Timing, Fit and Other) analysis to determine sales readiness beyond what scoring can indicate.

“We were looking for more than just lead generation; we were interested in opportunity creation. OppSource truly bridges the gap between our marketing inquiries and sales-ready leads."

John Cook, Global Marketing Director
Lawson Strategic Human Capital Management