Nurture Relationships

The Value is in the Numbers

Consider these numbers from the Sirius Decisions Research Group:

Only a small portion of leads most companies generate receive sales follow up, and 80-percent of those are permanently disqualified because they don't represent an immediate sale.
80-percent of these disqualified leads end up buying a solution like yours within the next two years.

In step three of our demand creation process, we make sure your company doesn’t let these future sales fall through the cracks. How do we do it? By nurturing your leads that are not yet sales-ready.

Your Leads are Getting Warmer

The first few times our callers speak with your prospect, they probably won't be ready to buy – but they'll be getting closer. At the right moment, we'll start e-mailing the prospect more solution-specific information, such as your customer case studies and solution brochures.

Staying in it for the Long Haul

We'll continue to monitor your prospect's microsite activity and respond immediately as needed. We repeat these nurture-respond cycles all the way up to the day they're ready to engage with your expert and discuss how you can help them solve their problem.