Knowing where your customers stand at all times.

Essential to the success of any lead management process is lead scoring, tracking and measurement of where prospects stand in the buying cycle. Our process contains three important steps that assure leads are properly tracked and measured:

Lead Scoring

Lead scoring quantifies each interaction between the prospect and your company, whether it’s digital, physical or a phone call. Our lead scoring model uses a set of criteria to determine behaviors and guide the next action in the process. Scoring allows us to rank leads within the marketing funnel and better prioritize those in need of personal contact.

Our lead scoring approach integrates website/microsite metrics into the model and creates a digital record of a prospect’s behavior based on certain criteria. We also use a feature called account optimization, a web-based research process, to make sure we’re reaching all individuals involved in the buying decision.

"According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those who do not."

Source: Aberdeen Group, Lead Scoring and Prioritization