How we grow your leads into sales.

Every company has a lead management process, but none is more complete or carefully administered than OppSource. We’ve spent years developing and refining a comprehensive, personalized approach to lead nurturing – and proven our processes with real results for demanding clients. Our lead nurturing process begins by capturing all leads in the OppSource lead management database.

Lead Capture

Lead management will fail unless marketers capture and track all leads and lead sources including ads, trade shows, direct mail and digital sources such as webinars, websites and email. Our lead capture approach focuses on both inbound and outbound lead generation efforts. Our tracking begins with a single centralized database – governed by a common process and methodology for managing opportunities as they move through the marketing funnel and become a qualified sales opportunity (QSO).

"So many companies are rushing to implement search and social media marketing programs without thinking through how they will capture interested contacts. This is an expensive ready-shoot-aim approach that is not only wasteful in dollars and cents, it can be detrimental to your brand when prospective customers show up to what amounts to an unattended store. "

Mark Galloway, President
OppSource.com