Leads need to be led.

The OppSource approach starts by capturing leads from all your marketing activities, while generating additional contacts. Then we engage all prospects with valuable information and offers that position you as a trusted resource.

Content Marketing

By delivering content that is interesting and relevant to your target audience, you attract interest from new customers as well as solidifying ongoing buyer relationships. A good content marketing strategy is one that can help with both your outbound-marketing and inbound-marketing efforts.

We have discovered that the same tools and content development skills that help nurture leads can also be applied to lead generation. For lead nurturing, a key to success is delivering relevant communications by mapping content to the buying cycle. For lead generation, our content delivers timely and interesting information that invites customers to opt in.

OppSource creates content, or adapts yours, to provide your marketing programs with engaging messages that will help you generate new leads. We develop valuable content, accessed via blogs, social media, website links, searches or other media, that will increase customer engagement and lead development. We also have back end skills at adapting content to a variety of effective delivery forms. Incorporating our content creation skills into your larger marketing program can dramatically improve lead generation.

"Being in front of your customers with relevant and timely information is always a competitive advantage, by using OppSource, we have a number of touch points that keep XATA top-of-mind in the marketplace."

LeAnn Castillo
Marketing Director
Xata Corporation