Meet Our Team
Passion: Finding a better way to grow
Dan’s Blog Archive
Dan’s career started—and remains—in sales and technology. He’s spent 40 years growing his expertise as a go-to-market strategist and helping companies strategically grow and win in their markets. As Lawson Software’s EVP Marketing, he helped the company grow its revenues from $13 to $400M. At startup auxilium, he set a growth strategy that ultimately made the company’s sale to PTC the largest return on investment for its venture capital backer, St. Paul Ventures. As a strategy consultant, Dan helped numerous technology companies reach and exceed their growth objectives.
Dan is all about distilling and leveraging the fundamentals of a company’s unique ability to meet its prospects’ specific pains. At OppSource, he and his teams find and help companies that want to get more from their marketing and sales investments.
Passion: Making things work better
Mark’s Blog Archive
Curious down to the details his entire life, Mark started his career in accounting before deciding he needed a little more excitement (not that we have anything against accountants). He joined Lawson Software to support its accounting software and went on to help develop and market various software products, including leading the implementation of Lawson Software’s vertical market strategies as Vice President of Industry Marketing and Business Development.
Due to his innate drive to take things apart in order to make them work better, Mark left Lawson to stretch his entrepreneurial side, first with Adaytum, where he helped take a startup analytics company and build it into the world’s leading enterprise e-Planning solution that was ultimately sold to Cognos, then with Wire the Market, a business development services firm that generated more than $500M in new business opportunities for their enterprise technology clients. He next joined Sight Creative, a B2B marketing agency, as a partner focused on developing customer engagement automation tools before helping found OppSource.
Mark is all about building the ultimate lead machine so that the sales and marketing functions can work better. At OppSource, he and his teams are constantly focused on finding a better way to leverage technology, processes, and marketing best practices to make the funnel go faster and further.
Passion: Driving innovation that closes business
Long before marketing automation platforms became a mainstay, Damon pioneered the implementation of some of the very first automation and lead generation platforms on the market. Driven to arm sales with the best tools and leads possible, Damon has long been an advocate of leveraging technology innovation to find and close more business. At Lawson Software, he implemented the first sales and customer support automation system, which was instrumental in the company’s rapid dominance in its market. As Vice President of Communication at Lawson, he helped the company grow to $400M in annual revenue. Post-Lawson he founded TRIAD Conferences, which focused on getting Sales in front of its key prospects through strategic events and conferences.
The original data-driven marketer, Damon is all about understanding how people actually interact with products, messaging, and technology. At OppSource, he ensures our product and services meet and exceed the changing needs of our customers and their marketplaces.
Marshall Gage, VP Business Development
Marshall’s Blog Archive
As the head of new business development, Marshall wants to talk to you about how you’re meeting your pipeline and revenue goals. No, really—he does. With a deep background of equipping Sales and Marketing teams with the tools and strategies they need to be successful, Marshall is passionate about helping companies like yours implement the tools and methodology they need to meet revenue objectives.
Lisa Cole, VP Strategic Services
Lisa wants your Sales and Marketing teams to get on the same page already. She knows that the downfall of many a revenue engine is the misalignment of Sales’ and Marketing’s objectives, measurements, and processes. Lisa’s spent 15+ years helping B2B businesses like yours develop demand generation strategies that actually work, facilitating true Sales and Marketing Alignment, and advocating sales enablement to generate revenue profitably. Her key focus is ensuring marketing dollars measurably impact pipeline and revenue growth—and she can help you do the same.
Patrick Dunn, Senior Director of Operations
Patrick’s Blog Archive
Patrick is all about delivering on the promise every day. The rubber hits the road with his team as the DemandPursuit™ platform, TelePursuit™ team, and MarketPursuit™ Methodology converge to drive qualified, sales-ready leads for our customers. His team consistently meets or exceeds customer objectives.
Nicole Yager, Senior Director of Account Services
Nicole gives the people what they want. The customers, that is. Along with the entire account management team she oversees, Nicole is focused on working with customers to strategically lay out their marketing plans, attack their markets, and get more qualified leads into their sales teams’ hands. With 10+ years in the B2B world and 6+ in marketing automation, she’s ready to help you see some serious marketing ROI.
AJ Kruschke, Director of Information Technologies
AJ’s Blog Archive
Clearly, we love technology around here and AJ’s team ensures it all runs smoothly. From databases to the DemandPursuit™ platform to integration, AJ is driven to make technology work better for OppSource and its customers.
Laura Monn Ginsburg, Director of Marketing
Laura’s Blog Archive
If you’re still reading this, you’re seeing Laura’s work in action. Passionate about content marketing, B2B lead generation, and all things brand, Laura drives OppSource’s messaging and supports the sales team’s growth strategy. Hey, she probably sounds a lot like you.