The Pursuit of Demand Begins at OppSource
In the world of complex B2B sales, prospect pursuit is an art. Uncovering the right decision makers at the right accounts at the right time can be time (and money) consuming for many organizations. OppSource provides an essential connection between marketing and sales, improves your company’s marketing ROI, and helps you meet your top-line revenue goals. Our MarketPursuit™ Methodology combines software, content marketing best practices, one-to-one interaction, and an account-based approach to deliver leads your sales team actually wants to pursue.
OppSource was founded in 2008 by three B2B sales and marketing veterans who knew there was a better way to efficiently and cost-effectively bring in quality leads that meet Marketing’s objectives and Sales’ requirements. With this in mind, OppSource was built to:
- Pursue prospects in their moment of interest
- Go beyond marketing automation platforms to truly attack entire accounts and incorporate a human touch to prospect diagnoses
- Go beyond telemarketing firms to enable truly intelligent conversation based on demonstrated interest and tracked history
- Maximize marketing’s resources, investments, and time by pursuing and delivering demand seamlessly to sales
- Boost sales’ productivity by providing Marketing Qualified Leads that are educated, qualified, and ready to buy
- Execute a holistic MarketPursuit™ strategy that goes beyond the typical contact-centric approach to find and pursue all of the key decision makers at a target account
- Enable organizations to control marketing, sales, and administrative costs while producing leads that actually lead to booked business
At OppSource, we’re passionate about pursuing demand for our clients every day. Our team is dynamic, energetic, and driven to help our clients succeed and we’d love to talk to you about how we can do the same for your company.
OppSource’s leadership team has extensive experience in demand creation and marketing for companies with complex buying cycles and direct sales forces. We’ve served as high-level executives at major technology companies and we’ve been instrumental in generating hundreds of millions of dollars in sales growth for businesses just like yours. Now, we’re ready to do the same for you. Meet the leadership team