Contact us at (877) 742-8880 or info@oppsource.com

Our Lead Management Approach

 

Marketing Strategy

Execute a holistic MarketPursuit™ strategy with our sales and marketing alignment, Go- To-Market Strategy and other consulting services.

Lead Generation

Inbound and outbound content marketing communications mapped to the buying cycle.

Content Development

The more personalized you can get – speaking to specific role-based pain points -will stretch your message throughout an entire account.

Lead Nurturing

Building prospect interest and developing the relationship into a qualified opportunity.

Business Development

Going beyond simple list-based telemarketing by pursuing leads and working multiple points of engagement with personalized, role-based outreach.

Sales Ready Opportunity

Pre-qualified leads have affirmed issues, declaired interest and are ready to speak to a subject-matter expert. View an example life-of-a-lead report >>
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A few unique things about OppSource…

 

1

Total Addressable Market - Rules Engine

Our entire process and system is built around a quality first mindset that starts with a comprehensive addressable market rules engine. This enables automated lead filters to triage raw inquiries and route to appropriate follow-up queues.

 

2

Account Profiling and Contact Optimization

Our DemandPursuit account optimization process and system tools allow us to penetrate top accounts, profile and connect with everyone involved in the buying process.

 

3

Strategy and Planning

Using our MarketPursuit frameworks, we help our clients develop a holistic plan to start every engagement out on the right foot – making sure that we have a solid foundation from which to create and manage demand.
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Lead Management Resources

Lead Generation Resources

Lead Generation Resources

Lead Nurturing Resources

Lead Nurturing Resources

Marketing and Sales Process Resources

Marketing and Sales Process Resources

Our Success Stories

Our Success Stories

We are proud of our success stories – a MN software company, fleet management company, and Uniphy Health to name a few.

What others are saying

  • "The OppSource triage process ensures that the right prospects are followed up with immediately when they demonstrate interest. This means GovDelivery can easily track its marketing ROI through the entire funnel."
    VP MarketingGovDelivery
  • "When prospects do enter the buying cycle, our company is top of mind thanks to OppSource. It’s not just a one-time shot with our audiences anymore."
    Global Marketing DirectorMN-Based ERP Company
  • "OppSource is the most professional business outreach program I’ve worked with. They make our job of selling so much easier when we can talk with the right people at the right time."
    Chuck French, CEOUniphy Health
  • "Partnering with OppSource enables us to reach prospects in a more efficient, direct, and measurable way."
    VP Marketing GovDelivery
  • "Instead of just ignoring leads that aren’t immediately qualified, we now keep the conversation going, moving them down the continuum from awareness to preference."
    Global Marketing DirectorMN-Based ERP Company